2024 Year in Review

As I sit here in 2025, on the eve of Lunar New Year, I wanted to take a moment to reflect on the amazing projects we had the honor of photographing. Whether it was headshots, site photos, product photos, branding or architecture you kept us creatively inspired and you again trusted us with sharing you, your teams and your company with the world and we are always humbled by this privilege.

True nobility is being superior to your former self

The honest consensus of 2024 seemed to be that it was an up and down rollercoaster of a year (at least for the majority of people we spoke and interacted with.) While this is true for businesses in general every year there was something different about 2024. Something, at times, that felt somber but you allowed us the opportunity to focus on your wins at the best of times and utilized our skills and services to help your business put it’s best foot forward when you needed it most. I choose in 2025 to focus on those wins and to use those inescapable down times to continue to rise with you!

A quote by Earnest Hemmingway caught my attention earlier this year- “There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.” If 2024 taught me anything was that all of the businesses and the people we served always put in the work of being superior to their former selves. You all rose to the occasion and came out of 2024 more superior than your former selves. This was evident in the services you provided, the relationships you nurtured and the projects and builds you were a part of that helped shape and beautify our communities.

The people I meet and get to work with are nothing short of inspiring

So with that said let us show you all the incredible people and businesses we had the honor of serving and what we all created together that helped make you superior to your former years. Being a corporate photographer is my passion. The people I meet and get to work with are nothing short of inspiring and the beauty I get to photograph every year makes my heart happy and gives me hope and anticipation for the following year. Whether it is architectural photography, headshots, branding photos for your reports or social media or site photos to capture the story from beginning to completion every day I get to wake up and wonder what amazements you will create that I will get to capture!

Thank you for this- thank you for trusting me to tell your story. To showcase your achievements. To shine a light on your fantastic team members. To tell the world about who you are and what you do to make this world a great place…all with my camera.

With that said, if you and your company are located here in Alberta (or anywhere in Western Canada) we would love to have the opportunity to serve you. And just like the clients featured below- let us tell your story!

Crystal

All Weather Group